I was chatting to a lovely lady in our Hastings Street store on the weekend about a beautiful necklace (shown below) she was considering from one of our Mexican designers. A luscious, smooth and sophisticated piece with a price tag that puts it into the considered purchase range for this client. She was mulling it’s longer term fashion value and asked if we thought the current love affair with bold sterling silver jewellery would continue, or would the 80’s love of yellow gold return.
Obviously as Jive specialises in sterling silver pieces, I am hardly unbiased on the topic, but there is a solid reason for suspecting that this is one love affair that will not wain. My theory is that as long as white metals dominate the choice of engagement and wedding jewellery, that sterling silver is a more natural partner than all yellow gold jewellery.
In a 2011 US survey of more than 10,000 brides and 1,000 grooms by The Knot and The Wedding Channel, 73% said that white gold or platinum was their metal of choice. And did you know that Tiffany always makes the prongs on an engagement ring from platinum no matter what metal is chosen for the band as this ensures the whiteness and brightness of the diamond?
Frankly we see enough women in the course of a day to know that white gold has been on top in the wedding stakes for at least a decade, and in fact my own choice of platinum 13 years ago was far from an unusual choice at the time. So we feel confident in saying that jewellery in white metals, including beautiful, lustrous sterling silver is not a fleeting fad but rather a solid investment in both the jewellery and fashion stakes. But what about you, what’s your metal of choice for wedding jewellery? And if you’ve been wearing them for a while, would you make the same choice a second time around?
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